Holy Kirsi, you did it!

Now this if something, is an incredibly happy news for all of us who love Fashion and Finland! Kirsi Pyrhönen will be shining on the COVER of Italian Vogue, May 2010 issue. Shot by the almighty fashion photographer, Steven Meisel. Yes, no kidding! First Finnish model in history to be shot by Steven Meisel for the cover of Italian Vogue, which he has been shooting for the past 21 years. Not bad, not bad...
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 Kirsi Pyrhönen & Daria Strokous

via brand's blog

MY O MY

Sweet news! Concept store My o MY will open their second shop in Helsinki on June 2010. The shop will be located @ Aleksanterinkatu 36, right in the shopping heart of HKI. Brands will include 3.1 Phillip Lim, Vanessa Bruno, See by Chloé, Paul & Joe, Theory, Tsumori Chisato, Pringle 1815 and Faliero Sarti. The new store will differ from the first shop with it's look/image and brands.

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Erottaja's shop will serve as the flagship store. All the fashion loving males can find themselves soon from the Erottaja's location, since brands such as, Neil Barrett, Opening Ceremony and Viktor & Rolf will be on the racks. Women's fashion newcomers at Erottaja's My o My will be Rag & Bone, Stine Goya, Rika and Boy by Band of Outsiders. Design items for home deco will also continue at Erottaja's location.

myomy.fi